PUMA Shoes - Sustainable Packaging

In 2011, PUMA will launch a new kind of shoe packaging (packaging designer, Yves Béhar).  PUMA's new non-traditional packaging, the "Clever Little Bag," will be made from 100 percent recycled paper and 20 percent recycled non-woven polypropylene. The new format will reduce PUMA's paper usage by 65 percent, reducing its carbon emissions by 10 tons per year. For more on this story, go to Brand Packaging/Articles.